Our story

The Simple® brand was born in the UK in 1960 and was the first to create a cleansing product with no artificial perfume and no colour. This unique positioning was designed to care for sensitive skin. Today, Simple® is the UK's #1 skincare range — made with no dyes, artificial perfumes or harsh irritants that can upset your skin. Simple® made its debut in Canada in 2012 with products suitable for all skin types — especially sensitive skin — with skin loving ingredients and added vitamins for natural, healthy-looking skin. Scroll through the timeline below for a glimpse at the Simple® heritage.